Of Surveys and Social Media

Full disclosure: I squirmed; I evaded; I didn’t enjoy this assignment. Here’s why: I don’t take surveys on the web. While they’re not quite as bad as spam, they fall into the same general category of internet annoyance, about on par with rollover ads.

I wouldn’t mind posting a survey if I was working on a substantive research project. But as it was, posting my experimental survey to real people’s Facebook groups and email list-servs felt a little yucky.

That said, CUNY J-Schoolers were fair game, so we spammed each other ad nauseum and collected results from our facebook group, from emails, and from a google doc which someone created for the purpose.

Then, with John’s advice, I homed in on young lawyers as a group of particular interest. So I posted a discussion on the Facebook page of the New York State Bar Association’s Young Lawyers Section. Posting a “discussion” was less visible than posting to their wall, but only members can post to the wall.

I wanted to track the effectiveness of this particular posting and be able to tell how many responses were generated from it. But a limitation of Google Forms is that it doesn’t track the referring page when it records survey results. I considered writing some JavaScript code to inject the referrer URL into the form, but then decided on a quicker workaround. What I did was create a separate bit.ly shortcut link for each place I posted the survey. The link for the young lawyer’s site was bit.ly/fewer-hours-yl. This allowed me to see that that particular posting resulted in two clicks.

Tristan’s Social Media Diary Post

Dear Social Media Diary,

I found Facebook and Twitter to be the most effective tools in getting my survey out to the “masses.” I can’t say that my survey was a wild success. But I did get some positive responses.

What I found to be most interesting was that most of the people who ended up taking the survey are acquaintances of mine. By posting on Facebook, my closest friends were the most likely to see the survey and most likely to help me out by taking it — or so it seemed. Most of my best friends avoided the survey like the plague. It was actually people I hadn’t talked to in years and people who I didn’t believe would ever be interested in taking a survey who clicked the link and followed through. The lesson? People surprise you.

I posted my link on Facebook three times. The first two times, about 10 people took the survey. The third time, almost nobody did.

Then I went to Twitter, and got about five more people to take the survey (this information via Bit.Ly). Then I posted again, but nobody clicked on the link that time around.

Many of the people who follow me on Twitter are strangers, so I wasn’t expecting a big return. Twitter also moves very quickly and with a lot of competition. Unlike Facebook, which allows a few hours or even days for something that is posted to sink in, Twitter demands immediate reaction. Everything has a short shelf-life.

I decided against putting my survey in any online group. Since Facebook and Twitter are my two primary online communities, I believed I would be treated like a spammer if I waded into someone else’s group and posted a random survey. After all, there is a reason there are research groups that pay people to take surveys.

That’s all for tonight, Social Media Diary, but let’s talk again soon, K? K. Gotta go to Smock’s class now. I hope he shows us that picture he took of Kanye West again!

-Tristan

The Migliucci man and Mario’s Restaurant

Joseph Migliucci is a restauranteur, a cook, a host and a repair man. But, most of all, he’s a family man.

Migliucci owns Mario’s Restaurant in the Bronx’s Little Italy on Arthur Avenue. The restaurant has been in his family since 1919. Though he employs a staff that includes his children and grandchildren, Migliucci does a little of everything. He cooks, cleans and does repairs. He seats customers. He helped remodel the restaurant himself.

The restaurant has been featured in a scene in HBO’s “The Sopranos” and in Mario Puzo’s “The Godfather” (the book — Migliucci’s father turned down the movie because of the violence in the proposed scene). The walls are filled with pictures of celebrities who have eaten there.

Migliucci himself is something of a celebrity — there are also news clips on the walls about his restaurant from over the years. But he says it’s not about him — it’s about his customers.

Joe Vaupotic, Occupy Wall Street Guitarist

Joe Vaupotic, 22, sits on the ground with his legs crossed and a guitar in his lap in Zuccotti Park.  Next to him is his guitar case with a sign inside that states: “Been here since day one, need $ $ $ to go home.  Much love!”

This is how Vaupotic spends most of his time, playing melodies from his guitar that’s missing a few strings. Passersby sympathetically drop money into his guitar case.  Yet this image has made Vaupotic want to leave the Occupy Wall Street movement.  “I don’t want to reinforce any hippie stereotypes,” Vaupotic said.

Vaupotic, who is originally from New Jersey, has been at the park since the Occupy Wall Street movement began on September 13.  The 99 percent continues to gain strength, sparking other Occupy Wall Street movements in cities like Orlando, Los Angeles, and Oakland.

At first, Vaupotic was enamored by the cause against corporate greed that brought thousands of protestors to the park.  After a month of camping out and playing his guitar, he now realizes that perhaps its time to get back to his own reality.  His ambition is to one day create melodies with his guitar so that other people can write lyrics to them.  Right now his next sept is to get a job and move to Rochester. NY.

 

Analysis: What is a Job, Really?

The survey: What is a Job, Really?

Click here to see the results.

I created my survey with the intention of shedding a little light on some of the less discussed elements of employment. Namely, I wanted to see whether time flexibility, vacations, stress and workload were more important determining factors in employment that simple dollars  and cents.

Only three of the 26 people that took my survey believed that a stable paycheck was the most important aspect of the work that they do. Whereas, nearly half of those polled believed that a flexible schedule and good vacation time were the biggest benefits to their jobs. Most people took their job because it had an exciting work environment or substantial future opportunities.

Although nearly every person surveyed is involved in some kind of creative class employment, I believe that these results are very informative. A more expanded survey would focus on the working class, and I suspect that the results would be surprisingly similar. Seasonal labor, “gigging”, telecommuting: these are all examples of job organization strategies that have huge untapped potential in a modern, hyper-connected economy. Full-time employment presents major financial challenges for Americans that are dependent on failing transportation networks, expensive child care, and dehumanizing conditions.  Perhaps tweaking the model for greater autonomy could mean less burden on employers and alleviate rat-race burdens on employees. A win-win.

The survey had several flaws. Firstly, I asked people about their own jobs, whereas I think it might have been beneficial to ask more speculative questions like “what is the most important aspect of a job” and focus directly on how they feel about the various social factors in finding employment. I especially enjoyed the question “why do you do what you do?” as it elicited some very provocative, albeit qualitative, information. One particularly interesting and poetic person had some thoughtful insight into the fruits of his labor:

“Gigs are the jobs of the future. People come to their senses and want neither to serve or be served. In lieu of a career: 100’s of meaningless gigs by which I can acquire 100’s of corresponding perspectives of the human world. Understand the bitterness of clerks, the chipperness of toothbrush operators, the true lives and opinions of the butcher, baker and candlestick maker. No station is without its secrets.”

One Pizza Man with Soaring Dreams

Vincent Fontana, 33, was born into a pizza empire. His father and uncle emigrated to the United States from Sicily and opened Original Pizza on Avenue L in Canarsie with the family recipes. The pizza is good. Damn good. As the Italians moved out of the neighborhood, all the other pizza shops closed down. Original Pizza weathered the rough years and now they have five shops in every corner of Brooklyn.

Vincent Fontana certainly loves pizza, but he never intended to join the family business. He wanted to be a scientist. A zoologist, specifically. But duty calls, and family comes first, so he set his dream aside. Ten years ago, when his dad handed him the keys to Original Pizza #1, he decided it was time to spread his wings.

Diary Post: The Survey

When I crafted my survey, I really was hoping to get at one critical point: Are you happy with you current job.

My reasoning behind this was simple. In the current economic state, it has basically become cliché to hear the term “just be thankful that you even have a job,” or “hey, at least I’m employed.”

Before coming back to school I was guilty of uttering these exact phrases as well. As it turned out in my case, “just having a job” wasn’t enough to keep me slinging payroll and HR services to small businesses everyday.

I crafted my survey with job satisfaction in mind and had a few questions that would hopefully diagnose some of the reasons. This was why I included the experiential/educational levels question. It’s also why I half jokingly included a question about if you would go to work the day after winning the lottery.

In order to get the survey out, I posted the link to the google doc to my Facebook page–the more professional journalist page and not my personal one. Within a week it generated 13 responses. Since then, however, returns have fizzled.

It is my intent to repost, this time to my personal page in hopes of getting more results. I also plan on posting it to my twitter account as well and hope to enlist those that follow me to re-tweet the link.

It is my hope that in doing so, I’ll be able to pull some more quality quotes as well as have a base of results that may show me some information in greater detail before we produce them for the blog.

HOW ARE YOU LIVING WITH LOANS? SURVEY DIARY POST

When I went about creating a jobs related survey for the blog I wanted to get a variation of responses from a cross-section of people on something that not only interested me about jobs, but that many people can relate to as well. I came up with a survey I named  “ How are you living with Loans”. My six-question survey included multiple choices, open-ended and yes or no format. I wanted it to take just   five to seven minutes for a respondent to complete the survey so I tested it out and it was fine. Making up the survey   was the easy part. Getting people to take the survey was harder than I thought it would be.  It was like some people did not even believe that the survey would take only   a few minutes.

Some felt like it may have been a gimmick in order to make them sit through a longer, more detailed survey. I found it a bit funny at first then it was a bit frustrating. I posted it on social networking sites Facebook and LinkedIn and found that I was more successful when I reached out to people individually by posting on their walls or sending a personal message instead of just making a general post. In all 24 people completed my survey, which I thought was   pretty good for the time it was posted.

I did try and target particular groups of people on these sites, but was not any more successful.  54% of the respondents had completed college within the last two years and  26% had been out of  college six years or more. More than half of the respondents   either had a job before graduating or found one within six months following graduation. While 79 % of respondents did not have to defer their loan repayment period, but 46 % will spend up to five years paying off that debt. In response to the question how has loan debt affected your quality of life all but five respondents have been affected negatively with many having to spend a large portion of monthly income on loan payments or not being sure what will happen once more than the minimum payment has to be made.

If doing a survey like this in the future I would add another question of two that would give me more data, remember to ask for contact information the first time around and send   out links for the survey individually. I have realized how much people like personalized messages.

 

Barber on Bad Economy

People have been tightening their belts because of the times, hoping that cutting their spending will help them through a tough economy. But according to Daniel Yagudayev, a barber from West Hempstead, New York, people don’t realize that their penny pinching trickles up.

Everyone needs haircuts, but to save money they figure they don’t need them nearly as often. Because his customers aren’t coming as often, Yagudayev said he’s losing at least $2,000 a year as compared to his business before 2008.

Customers are going longer without a trim:

Yagudayev outlines why people are coming for a cut less frequently, and how long they’re waiting.

 

20-30 percent drop

Yagudayev breaks down how his business has slowed down by the numbers, saying that he serves 20-30 percent fewer clients per week, on average.

 

What’s a business to do?

Yagudayev explains his strategy for surviving the tougher times.

 

Ambient Sound

Five minutes of what Yagudayev’s barbershop sounds like with a customer in the chair.