MicroOffice helps businesses start small from Jesse D. Leon on Vimeo.
Some small businesses are content to stay based in home-offices or garages, but many are ready to take the next step into professionalism.
“There’s a certain level of financial dedication that it takes, and a certain level of mental dedication, of ‘I’m doing this,’ and when you’re at that point, you’re ready for office space,” said David Rotbard, founder of MicroOffice.
MicroOffice gives its clients a range of options from virtual offices to corner suites with windows, helping many small business grow and put on a more professional appearance. MicroOffice has nine floors in four buildings around Manhattan, including a building blocks away from Pennsylvania Station in Midtown and one overlooking Union Square Park.
With a fancy Manhattan address, a receptionist, kitchen, lobby and conference rooms included in their rent, MicroOffice’s tenants find that their vendors, customers and contractors all take them more seriously.
“It gives us the impression of being a much larger company than we are, which is very, very helpful in today’s market, while allowing a reasonable rent for a small business to survive and compete,” said Jeremy Green, of Futura Power Inc., an energy consulting company, who has a cubicle by the window.
Rotbard said that when he started MicroOffices, he expected it to be a launchpad for small businesses to get their start. He said he was pleasantly surprised to find that some customers stuck with him, like Sokol Brahn, an immigration lawyer who has been renting a cubicle with MicroOffice for six years.
“It’s a good place, it’s in the middle of Manhattan,” Brahn said. “It’s good for me, I’m a solo practitioner, I don’t need a big space, a big office.”